What we Do

Search Engine Optimization (SEO)

A vital aspect of the findability pillar is positioning your digital properties, so they can be found, indexed, and ranked by Google and the other search engines. Studies have shown that less than 30% of users will interact with a search result displayed on page 2 of a major search engine.

Here are Advantage Market Solutions we focus on local search engine optimization. We will tailor an SEO plan to your specific business and the area you want to target to increase your visibility and reach more potential customers. Local SEO will help your business move up the ranks, making it easier for your customers to find you versus your competitors. Implementing a well planned and specific SEO strategy is one of the best ways to grow your business and target the customers that will be most likely to convert.

As we dive in and learn your business and goals, we will help you determine which local SEO services will help your site reach the top of the rankings. We’ll highlight some of the best local SEO services to help you get there below. 

Google My Business (GMB)

Google My Business listings appear at the top of search results and often contain essential information about businesses. These are the results that show up when a customer searches “near me” in Google. If you want your business to appear in this map pack, you need to optimize your Google My Business (GMB) listing. It is also crucial that your business name, address, and phone number (NAP) information remains consistent across sites such as YP.com, Yelp, Foursquare, and HomeAdvisor to add juice to your listing.  

Citation Building and Management

A significant component of ranking in the map pack is building local citations. These citations will reference your NAP and website. A great resource to get started and to understand your citation profile is Whitespark. Paired with our Local SEO offering, we can ensure that your citations are up to date.

Local Keyword Targeting

Keyword-rich content is crucial to ranking highly in search engine results. Understanding the correct local keywords to target is the first step to optimizing your site. Ensuring page titles, meta descriptions, and alt text is updated can lead to higher local ranking. Additionally, creating location-specific content or pages can also help you reach customers in your area.

Review Management

Responding to all reviews is essential for local businesses. Many potential customers will utilize reviews to help them determine where they will spend their money. Seeing a business that actively responds to reviews, positive or negative, is an encouraging sign to potential customers. Advantage Market Solution offers Review and Reputation management services to help save you time. 

Link Building

Google and the other large search engines view links from other sites to your own as a vote of confidence; however, not all links are created equal. In addition to the number of links, the quality of the site linking back to you can impact ranking. This means a well-rounded profile of links is important to the health of your site rankings.

Mobile Responsiveness

Over half of all searches are coming from mobile devices. Often, local searchers are on their phones when they are searching for businesses “near me.” When they find a site they want to visit, it needs to respond fast because they’re on the go. A mobile responsive site means that it will perform well and look great on all devices. If you want to test your site’s mobile responsiveness, you can check out the Google Mobile-Friendly Test.

Learn how we can help scale your business.  Click below or call us today!

(614) 562-7400

As of 2020, over 50% of all global website traffic is mobile traffic. 

Web Design & Content Creation

Your website is your first impression to a new potential customer or client.  By the time you’ve gotten someone to your landing page, you’ve already overcome one of the biggest hurdles of being found but now you face the challenge of converting that customer. 

Our web designs focus on 5 key pillars to drive success for your business:  Findabiliy, Engagement, Content, Conversion, and Responsiveness.  Each of these pillars is crucial to the overall success of your business. Research shows that potential customers spend less than 60 seconds on a web page before deciding if they want to do business with you.  That means that every second counts when trying to build trust and show them what you can offer.

This is where we create your competitive edge.  We will help you build a content rich website that will inspire trust with every new customer that finds you.  We’ll give you the tools necessary to keep users on your site and convert them to new customers.  Our proven method will help you grow your business and drive ROI.

Free Website Review

Contact us today to request your free 5 minute video review and plan for your current site.

Findability

How easy is it for the Search Engines to find what they want to see on your site in order to index and rank.  This will include appropriate keywords in H1, H2 tags and exact NAP in the footer.

Engagement

How engaging is your site?  Are their trust icons visible, what able social proof?  What is your unique selling proposition (USP) that sets you apart from your competition?  We’ll help you organize all of this and get it out in front of your consumers so you can be found.

Content

Content is king.  Many local sites don’t have much content let alone keyword rich content.  Studies have shown that sites with more content rank higher than sites that don’t.  However there is a catch, quality still trumps quantity.  We’re experts at content creation and can optimize your site to target the keywords that will drive results!

Conversion

Once a prospect makes it to your website, what factors are important when trying to convert them?  Including a strong Call to Action (CTA) and use of a tracking phone number are very important.  Include an easy to find contact or quote form and photos of you and your team.

Responsiveness

Studies show that a little over 50% of all global web traffic is mobile.  Having a website that is mobile responsive will help attract and convert mobile users into paying customers!

Lead Generation

Another way to supplement your business and increase traffic is through PPC advertising. PPC, or pay-per-click advertising, is a different way to target customers looking for the specific service or good you offer. In addition to search engine advertising such as Google or Bing, there are also multiple social media platforms such as LinkedIn, Instagram, Twitter, Facebook, depending on your audience.

Some advantages of PPC lead generation is that it delivers results fast – ads will begin showing up as soon as you start bidding on the keywords. It also has the flexibility of being hyper targeted. We will tweak your campaigns to target your specific audience with the specific content that is most valuable to them. PPC ads will also ensure your brand takes up more space at the top of the search results, which will lead to more traffic to your site. Many consumers don’t differentiate between paid listings and organic listings in search results. Historically, over 40% of clicks will go to the top 3 paid ads that show up in an online search.

Let’s work together

When you’re ready to take you business to the next level.  We’re here and ready to chat!